✔️ Learn what buyer personas are, and how to start creating your own.
✔️ What the customer lifecycle stage is and how to use it.
✔️ How to start personalising your marketing.
✔️ Buyer persona templates to get you started on your ideal customer.
Buyer personas are the fictional, generalised representations of your ideal customers. Personas allow you to personalise or target your marketing for different segments of your audience. It was found that personalised emails drive 18 times more revenue than broadcast emails.
If you don't start personalising your marketing to your audience, you could be leaving money on the table.